Understanding the Economic Impact prior to Wells Fargo Foreclosures Essay

Understanding the Economic Impact prior to Wells Fargo Foreclosures - Essay Example As a result of the crisis, many institutions, including those that are not directly involved in lending collapsed while others merged to stabilize amidst the crisisIn 2007, United States was hit by financial crisis, which emanated from a crisis in the subprime real estate loans (commonly called subprime crisis). One of the financial institutions involved in mortgage lending that stood the crisis is Wells Fargo & company, although its rating dropped since 2007, in the light of the financial crisis. In response to the crisis, Wells Fargo & company and other companies increased foreclosure filings by 2008 to the highest record in historical. This paper provides an overview of the subprime lending industry and state the economy in Wisconsin just prior to subprime crisis and the Wells Fargo Foreclosures. Discussion Prior to 1980s, people in Wisconsin, US, had only two choices for obtaining a mortgage. According to Knapp (2010), one could obtain a home loan insured by either the Department of Veteran affairs or by the Federal Housing administration. Borrowers with good credits histories would typically obtain new loans from a bank, saving and loan or any other financial institution. Knapp (2010) elaborates that obtaining mortgage loans became much easier with the deregulation of the lending industries in the beginning of 1980. For instance, the monetary control act and the deregulation of the Depository institutions in 1980 removed the restrictions that imposed a ceiling on the interest rates charged on mortgage loans. One remarkable impact of the deregulation is that it led to the introduction of new mortgage loans, which included ‘adjustable rate mortgages that were particularly favorable to mortgage borrowers who had their credit profiles impaired. However, according to Knapp (2010), these events did not lead to an explosive growth in the mortgage industry until the securitization of mortgage loans in the late 1990s. The securitization option encouraged the majority of the existing mortgage lenders to adopt a new business model which Knapp (2010) refers to as â€Å"originate to distribute† business model. This new model required that the credit risk posed by the mortgages loans was not exclusively to be absorbed by the lending institutions. Rather, it was to be shared with other investors in the world who purchased the Mortgage-backed securities. Knapp (2010) further argues that by 2006, approximately one-fourth of all new mortgage loans in United States were made to subprime borrowers while the other ratio was securitized and sold to investors in the United States and around the world. The increased demand for high-yield mortgage-backed securities among investors, including institutions such as hedge funds institutions and large banks, led the lenders to ratchet up their marketing efforts. They then came up with new products, which were designed specifically for the sector of the mortgage market in order to persuade individuals who were deemed to be of high credit risks to obtain mortgage loans. Among the most popular of these products were the stated-income† and the â€Å"interest-only† mortgages. The stated-income loan required an applicant to simply report his or her annual income during the application process of the loan (Knapp, 2010). The lender depended on the applicant’s self reported income in the determination of the size of loan that one could afford. According to Knapp (2010), many applicants for the Stated-income loans grossly overstated their annual income so that they could purchase a larger home than was economically feasible given their actual incomes. An individual who obtained the Interest-only mortgage loan was required to pay interests on his

Global Climate Change Essay Example | Topics and Well Written Essays - 1250 words

Global Climate Change - Essay Example However, we’ve only seen a glimpse of what’s to come in both the near and far future. It’s not a myth as deniers would have people believe or even a debate to be had. The earth’s climate is warming and man-made air pollutants are the main cause. Factories and automobiles are spewing hundreds of tons of carbon dioxide gas into the atmosphere faster than it can be naturally absorbed. Air pollution is not only affecting people’s lungs but every aspect of the natural world as well. This warning has been sounded by climatologists for at least 30 years; the science has in, peer-reviewed and accepted by more than 98 percent of all scientists worldwide. The only question is do we have the political will to do anything about it. Carbon dioxide is the main â€Å"greenhouse gas† affecting the earth’s temperature. The greenhouse effect is a naturally occurring event that provides a warm blanket of air for the earth. It had served the planet well f or thousands of millennia but excess gasses are causing the effect to become unbalanced. In much the same way as a man-made greenhouse are designed to grow plants operate, the earth’s greenhouse allows in sunlight but just enough to keep the temperature steady. Gases, such as naturally occurring carbon dioxide and water vapor trap some energy but the rest is bounced back into space. Excess carbon dioxide in the atmosphere absorbs additional heat allowing less back into space thus warming the earth at a faster rate than normal. Methane and nitrous oxide are two other types of gasses caused either directly or indirectly by man’s actions but carbon dioxide, the result of fossil fuel emissions are the main culprit. This pollutant accounts approximately 85 percent of the excess greenhouse gas. Oil and gasoline used by automobiles and coal burnt in electric generating power plants are by far the main source of carbon in the atmosphere. Methane results from cattle flatulence therefore the more beef people eat, the more methane is emitted into the atmosphere. In nature, animals, such as humans, breathe out carbon dioxide and growing plants â€Å"breathe† it in. This is not a contributor to climate change but coal and oil emissions are. (Walls-Thumma, 2012) Slight changes in the earth’s average temperature cause big changes in intensity and frequency of extreme weather events such as drought, rains, floods and tropical storms. With only modest temperature variations rare weather occurrences become more often and are more severe. Precipitation patterns are altered. Normally dry areas become drier and areas that usually experience moderate rains are deluged by heavy rains. Examining the way global climate change has altered the chances for a particular event occurring has been performed for extraordinary incidents such as the 2003 heat wave in Europe which left tens of thousands dead. The odds of this extreme heat wave occurring, based on reco rds dating back 150 years, are about 1 in 10 million. (Shar, et al., 2004) When factoring in just a two degree temperature rise globally, the odds closed severely, more than quadrupling the chances. The intense weather occurrences that were expected to happen with greater frequency in a warming world are increasing. For example, just six decades ago record high temperatures were occurring at the same frequency as record low temperatures. Today, approximately two record highs are documented for each record low. That is phenomenal change and a clear indicator of a warming earth and the correlation of higher temperatures with extreme weather events. This increase in record high temperatures is occurring all over the globe. A comparable two to one proportion of record highs temperatures to record lows have recently been documented in

Accounting Essay Example | Topics and Well Written Essays - 250 words - 9

Accounting - Essay Example d rebounded from the 2008 crisis through an increase of its inventory turnover from 13.51 in 2008 to 19.06 in 2010, Toyota increased from 10.63 in 2008 to 11.73 in 2010. Honda had a decrease from 7.17 in the year 2008 to 7.08 in 2010. Based on FIFO numbers, ford had an increase on its inventory turnover from 2008-2010 by 4.3 and Toyota by 0.89. Turnover drop based on reported and FIFO numbers for Ford remained constant. Ford had highest gross margin increase from 2008-2010 of 11.63% based on reported numbers. Toyota and Honda companies had same increase of 1.41 from 2008-2010. Similarly, ford had the highest increase in profit margin by 17.66 %, Toyota by 6.08% and Honda by 5.44%. Based on FIFO numbers, ford profit margin increased from 2008-2010 by 17.72%, Toyota by 5.9% and Honda by 5.98%. Ford was majorly affected by adjustments from LIFO to FIFO. Adjustments caused ford inventory increase from 3.57% to 4.10%. Gross margin increased from 12.43% to 12.49%. Consequently, the profit margin increased by 0.06%. This adjustment also affected where its inventories increased by 0.19%, had no effect on gross margin but profit margin increased by

Global Climate Change Essay Example | Topics and Well Written Essays - 1250 words

Global Climate Change - Essay Example However, we’ve only seen a glimpse of what’s to come in both the near and far future. It’s not a myth as deniers would have people believe or even a debate to be had. The earth’s climate is warming and man-made air pollutants are the main cause. Factories and automobiles are spewing hundreds of tons of carbon dioxide gas into the atmosphere faster than it can be naturally absorbed. Air pollution is not only affecting people’s lungs but every aspect of the natural world as well. This warning has been sounded by climatologists for at least 30 years; the science has in, peer-reviewed and accepted by more than 98 percent of all scientists worldwide. The only question is do we have the political will to do anything about it. Carbon dioxide is the main â€Å"greenhouse gas† affecting the earth’s temperature. The greenhouse effect is a naturally occurring event that provides a warm blanket of air for the earth. It had served the planet well f or thousands of millennia but excess gasses are causing the effect to become unbalanced. In much the same way as a man-made greenhouse are designed to grow plants operate, the earth’s greenhouse allows in sunlight but just enough to keep the temperature steady. Gases, such as naturally occurring carbon dioxide and water vapor trap some energy but the rest is bounced back into space. Excess carbon dioxide in the atmosphere absorbs additional heat allowing less back into space thus warming the earth at a faster rate than normal. Methane and nitrous oxide are two other types of gasses caused either directly or indirectly by man’s actions but carbon dioxide, the result of fossil fuel emissions are the main culprit. This pollutant accounts approximately 85 percent of the excess greenhouse gas. Oil and gasoline used by automobiles and coal burnt in electric generating power plants are by far the main source of carbon in the atmosphere. Methane results from cattle flatulence therefore the more beef people eat, the more methane is emitted into the atmosphere. In nature, animals, such as humans, breathe out carbon dioxide and growing plants â€Å"breathe† it in. This is not a contributor to climate change but coal and oil emissions are. (Walls-Thumma, 2012) Slight changes in the earth’s average temperature cause big changes in intensity and frequency of extreme weather events such as drought, rains, floods and tropical storms. With only modest temperature variations rare weather occurrences become more often and are more severe. Precipitation patterns are altered. Normally dry areas become drier and areas that usually experience moderate rains are deluged by heavy rains. Examining the way global climate change has altered the chances for a particular event occurring has been performed for extraordinary incidents such as the 2003 heat wave in Europe which left tens of thousands dead. The odds of this extreme heat wave occurring, based on reco rds dating back 150 years, are about 1 in 10 million. (Shar, et al., 2004) When factoring in just a two degree temperature rise globally, the odds closed severely, more than quadrupling the chances. The intense weather occurrences that were expected to happen with greater frequency in a warming world are increasing. For example, just six decades ago record high temperatures were occurring at the same frequency as record low temperatures. Today, approximately two record highs are documented for each record low. That is phenomenal change and a clear indicator of a warming earth and the correlation of higher temperatures with extreme weather events. This increase in record high temperatures is occurring all over the globe. A comparable two to one proportion of record highs temperatures to record lows have recently been documented in

Byzantine Art Essay Example for Free

Byzantine Art Essay There are many differences and similarities between the following two pieces of art; the Toreador Fresco and the Egyptian Fowling Scene. The Toreador Fresco is a fresco depicting a bull-leaping ceremony. It is from the palace at Knossos(Crete), Greece and from around 1450-1400 BCE. The Egyptian Fowling Scene is a mural painting from the tomb of Nebamun. It is from Thebes, Egypt and from the 18th Dynasty, ca. 1400-1350 BCE. The styles between these two periods are very different, but there are still a few similarities found between the two pieces of art. The Toreador Fresco depicts a bull in the center, and a man leaping over its back. There is a woman on each side of the bull. Unlike the Fowling Scene, this fresco includes a border. In the Egyptian Fowling Scene, Nebamun is standing in his boat, flushing birds from a papyrus swamp. He is holding his throwing stick in one hand and three birds in the other hand. He is accompanied by his wife and daughter who are both shown holding lotus flowers. In the Toreador Fresco, the bull is the central figure of the painting while in the Fowling Scene every space was filled with lively details such as lotus flowers and butterflies. As for the depiction of the human figure, in the Toreador Fresco, the human figures have stylized shapes with pinched waists and they are highly animated. Also, in order to distinguish between male and female, the artist painted the young women with fair skin and the man with dark skin. This was a widely accepted ancient Minoan convention. This is very different from the depiction of human figures in the Fowling Scene. The skin color of Nebamun, his daughter and his wife are all the same dark color. The artist scaled down their figures in proportion to their rank. The wife and daughter were much smaller than Nebamun. Also, in the Fowling Scene, the animals show a naturalism based on careful observation. One similarity between the paintings was that the human figures were painted with the profile pose with the full-view eye. Another similarity between the two paintings would be that they both represent rituals and traditions. The Toreador Fresco depicts the Minoan ceremony of bull-leaping while the Fowling Scene is a tomb painting showing that Nebamun is enjoying himself in the afterlife. Another difference would be that in the Toreador Fresco, the artist used curved lines to suggest the elasticity of the living and moving beings unlike the Fowling Scene where the depiction of movement was not represented very well. In the Toreador Fresco, the artist also elongated the animal’s shape to show the powerful charge of the bull and used sweeping lines to form a funnel of energy. It is easily seen how the depiction of movement is better represented in the Toreador Fresco than in the Fowling Scene. In the Fowling Scene, the artist used many different and lively colors whereas in the Toreador Fresco, there is not a great variety of colors used. In the Toreador Fresco, you can tell that it is Minoan art by the elegance of the Cretan figures, with their long, curly hair and proud and self-confident bearing. This distinguishes them from all other early figures styles. You can also see a few cultural differences between the two periods just by comparing the two paintings. The human figures in the paintings are all dressed much differently. Also, in ancient Egypt, the artists often used hierarchal scale in their paintings. They would make the size of the human figures larger based on their social status. That is why in the Fowling Scene, the wife and the daughter of Nebamun are much smaller than him. Whereas, in the Toreador Fresco, you do not see a hierarchal scale, the human figures are all the same size. In conclusion, there are many differences and similarities between the Toreador Fresco and the Fowling Scene. Both paintings represent rituals and traditions. Also, they both have figures painted with the profile pose. In the Toreador Fresco, it includes a border and the bull is the central figure. The human figures are wasp-waisted, and highly animated. The depiction of movement is much better represented in this piece of art than the Fowling Scene because the artist used curved lines to emphasize the movement of the figures. He also elongated the bull’s shape to show the powerful charge of the animal and used sweeping lines to form a funnel of energy. In comparison, in the Fowling Scene, the artists filled every space with lively details. The marsh is full of lotus flowers and butterflies. Although the depiction of movement is not shown as well as the Toreador Fresco, a variety of lively colors is shown in the painting. Unlike the Toreador Fresco, the hierarchal scale is shown in the Fowling Scene.

Permodalan Nasional Berhad Is The Second Largest Shareholder Marketing Essay

Permodalan Nasional Berhad Is The Second Largest Shareholder Marketing Essay To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life. To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets. For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally. DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Companys products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has continually been accredited with ISO 9001 certification since 1995. Strong emphasis is also placed on food safety with the implementation of HACCP (Hazard Analysis Critical Control Point) System to cover all its plants. Since it commenced manufacturing in 1963, DLMI has steadily expanded its operations in Malaysia. Its chilled plant is one of the most modern in South East Asia. SECTION 2.0 BUSINESS OVERVIEW Figure 1 Total market for Chilled Business  [1]   Source: DLMI (2009) As shown in Figure 1, the total chilled (total of eating yoghurt, yoghurt drink and cultured milk) market is consistently growing but at a very slow rate. Therefore, Dutch Lady is hoping to play a role in growing this niche market where most players neglect. From a recent study done by a third party, consumers nowadays are vey health conscious and are ready to take up anything that could help benefit their health. This is especially helpful with the females growing interest in getting slim through exercise or daily intake of nutritious yoghurt. Figure 2 Chilled Business Volume Percentage Share by Players  [2]   Source: ACNielsen Malaysia (2009) DLMI is currently at third position in terms of percentage volume share for chilled business in comparison to Msia Milk, the market leader and Nestle at second. This is due to DLMIs limited chilled product line. MSia Milk, though only provides Fresh and Low Fat Milk, their best seller are the 2 Litres package size and therefore, in terms of volume and value they are still the market leader. Nestle on the other hand offers a wider chilled product line by offering yoghurt, yoghurt drinks and cultured milk. These are the plausible reasons for DLMI inability to capture a larger market size because it neither produces 2 Litre package size milk not does it offers cultured milk as part of its chilled product line. Currently, the market is desperate for some product excitement and flavours. This could provide DLMI the opportunity to capture the market through target groups and segmentation of the market which will be discussed later in the other sections. Moreover, by collecting enough information of the potential areas, DLMI could use the marketing mix to help boost their sales and have a larger consumer base for the chilled market. In order to gel all these ideas into possible actions, the author would like to propose a bold move into introducing the Tropicana flavor for all range and pack size for both yoghurt and drinking yoghurt. This Tropicana flavor will definitely draw attention and create a new group of consumers. Plus no other competitor products have come out with such thrilling flavor, therefore these would definitely appeal to those whom are bored of the old traditional flavours and are looking for new range of stimulation for their taste buds. SECTION 3.0 TARGET MARKET Figure 3 Sales Review for Chilled Product by Chain  [3]   Source: BW (2009) As depict in Figure 3, Giant chain supermarket is the one with the highest sales value growth for chilled business and Tesco at second place. Hence, DLMI could target the consumers from both these chains as the trend that can be seen here is that consumers prefer to purchase chilled products at chain supermarkets with warehouse concept. Giant and Tesco are typically a supermarket that builds on purchasing at bulk to keep the selling price as low as possible to attract consumers that are looking for supplies at below average market price. Consumers that purchase at Tesco and Giant are generally from the middle income group and form the Malay ethnic group as the main followed by Chinese ethnic as shown in Figure 4. For that reason, we could factor in these as part of the target group for the new Tropicana flavor. Figure 4 Sales Review for Chilled Product by Chain  [4]   Source: Dunnhumby (2009) Presently, DLMI demarcation of area is by Central (Seremban, Pahang, Klang, Kajang, Petaling Jaya); East Coast (Kota Bahru, Kuantan); North (Perak, Penang, Kedah, Perlis); South (Melaka, Batu Pahat, Johor Bahru); Sabah and Sarawak. And as shown in Figure 5, the AMS for Central seems to be the most promising area of development followed by South and then North. Therefore, it is safe to conclude that consumers at more developed areas are more particular towards living a healthy lifestyle. Figure 5 Average Monthly Sales of Chilled Business by Area  [5]   Source: BW (2009) Therefore, the target market that DLMI is looking at to grow their chilled market share is through three different target groups: Middle income group which frequent hypermarkets or supermarkets at central, south and north region with basket size of about RM35 to RM40 per visit; Teenagers age 35 and below whom are at the launch of their career and tends to emphazise slimming and natural beauty; Adults age 35 and above whom are more health concious towards living a longer healthy life. Since yoghurts and yoghurt drinks are classified as convenience products as it is bought frequently and immediately at reasonably low price with many point of sales, it is therefore considered a potential market which DLMI would like to nurture in hope that they could construct a loyal customer base as a platform for future consumers while at the same time educating these consumers about the importance of eating and staying healthy. The Tropicana flavour would be able to cater to these group of health concious consumers because it is rich in nutrients from all the mix tropical fruits. SECTION 4.0 LONG TERM AND SHORT TERM GOALS SHORT TERM Chilled products are very dependent on promotions, therefore for the short term goal, DLMI hope to successfully execute all promotions planned throughout the year as depicted in Table 2. The selections of the promotion are during festive seasons where consumers are more likely to spend more. The author is hoping to be a trend setter using these promotion plans by encouraging consumers to purchase more yoghurt drinks and yoghurt as a festive item instead of just a convenience product. That is the very reason why most of the promotions for the chilled products are conducted during festive seasons and national fairs. Table 2 Promotion Plan for Chilled Products  [6]   Source: DLMI (2009) LONG TERM In the long term however, DLMI is hoping to be able to strengthen the position further if the initial establishment succeed. These are the few long term actions that DLMI could consider: Focus on key outlets with key SKUs; Listing of only the top flavours; Operation support from chain supermarket to build business further; Conduct cross promo with any value added product; Secure additional space for greater visibility; Implementation of segmentation according to agreed planogram; Implement trade schemes to drive distribution; Mount activities to convert competitor users; Promotional activities to reward loyal users; Induce trial through giving out free sample pack size. These long term plan are also meant to be continuously conducted throughout each year to secure the share of business in the chilled market. SECTION 5.0 MARKETING STRATEGIES Figure 6 Marketing Above The Line 360 ° Activation  [7]   Source: DLMI (2009) DLMI 360 ° activation plan is one form of marketing strategy to create brand awareness and ideally brand preference among existing consumers and possibly new users who will prefer a new sort of exciting taste. The awareness campaign will touch on all forms of media from online advertising to advertising on the shelf itself to news and ads. ADVERTISING DLMI will roll out a coordinated advertising campaign to emphasize the following points: Dutch Lady yoghurt is getting better, with a new and refurbished new Tropical flavor. DLMI could consider using print and broadcast ads in women-oriented mediums several weeks before the new introduction of products to inform people of how healthy is Dutch Ladys yoghurt and changing to meet their needs. Billboards, television, radio, and display signs will be primary vehicles for this. About two weeks before introduction, our ads will change from stressing our company image to stressing product line imaging. DLMI will also run specific ads the Tropical flavor product stressing its benefits to the consumers. This specific part of the campaign will primarily use magazines, radio, and other mediums targeted at the under 25 aged crowd. After product introduction, will run advertising to persuade and remind consumers of our new products. There will be a customized advertisement of the video which shows the new Tropical flavor with a silent background to serve the product tagline. PUBLIC RELATIONS DLMI will pursue the following public relations oriented programs: DLMI will put together a press kit showing LOreals commitment to grow and serve the Dutch market. We will include key facts including our additions to the employment rolls and charitable contributions. We will look to host and/or sponsor events that appeal to our target markets. For our more mature audience with increased dispensable income, we will sponsor a Women in Business seminar. Women in key roles as models or local actresses can be presenters. For those women at home, we will look into sponsoring events that will appeal more to them something along the lines of a home and/or garden show and conventional housewives will be chosen as the product ambassador. We also are excited about creating Health Shows geared towards the younger and first time consumers. The Shows will focus on education of terms, etc. and actual hands-on training. They can be arranged on a small scale, e.g. a booth at a mall, to a larger event at a local hall with many booths. We will donate a portion of sales of the new Tropical flavour towards slimming research. This will be displayed on all advertisements associated with the new flavour product. PRODUCT TAGLINE THE TROPICAL SILENCE THAT BRINGS HARMONY TO YOUR HEALTH PRODUCT VIDEO * Please refer to attached flash video* SECTION 6.0 SITUATION ANALYSES GIANT S.W.O.T. ANALYSES GIANT CUSTOMER GIANT STRENGTHS WEAKNESS C H A N E L Hypermarket Wide distribution network with high number of stores. (Total: 110 outlets, EM: 10 outlets and PM: 91 outlets) Giant operation team welcome in-store approaches on tactical promotions (priority given to top suppliers) Store layout with event area for in-store activities Space allocation for activities at Kids Playground. Issues at HQ:- No yearly promotion calendar to be furnished to suppliers for promotion planning. No full control over space allocation at store level for promotions Scan sales data provided to Category Captain limited to 7 Hypermarkets. No standard concept for HS display at CS/Supermarkets due to no plan-o-gram design for these channels. Plan-o-gram of stores is sometimes influenced by competitor Issues at DC:- No system to measure on-time delivery to stores. Weakness of delivery window to stores (too big gap from date of orders receipt to delivery that cause stock issues at store level. Capacity issue to manage high stock weight/turnover. Issues at Store Level:- Some of the store buyers are lack of understanding of internal SOP and not discipline in ordering -> lead to replenishment issues at store level. Service problems of Chilled vendors to supermarkets/CS Supermarket Cold Storage GIANT CUSTOMER GIANT OPPORTUNITIES THREATS C H A N E L Hypermarkets Low store productivity due to issues at DC and store level. Store expansion (5 hypermarkets 10 supermarkets) Joint forecast with Giant in order to have smooth pipeline to stores and improve forecast accuracy. Nestle is given priority by DC on storage and delivery to outlets (due to top-to-top agreement on sales target and incentives). Consistency in stock deliveries of competitors that helped their AV at store level and promotion execution. Supermarket SOS improvement by initiating plan-o-gram for CS/ Supermarkets and influence store buyers to allocate more SOS to DL products. Customised promotion for Supermarkets/CS that has different shopper profile. Cold Storage GIANT DLMI IN CUSTOMER (GIANT) DLMI VS COMPETITION STRENGTH WEAKNESS OPPORTUNITIES THREATS C A T E G O R I E S Chilled We are No. 3 suppliers in Chilled category after Cotra and FN. Strong brand equity. We are lack of focus in Chilled compared to Ambient and no creativity in promotion activity. Our facing is less prominent compared to competitors. According to Giant CM, shopper behaviour is trending towards bulk purchase in chilled category. Customized promotion in Giant to associate DLMI image of dairy expert Competitors (Cotra and Nestle) are dominant in this category. RTE We are No. 2 supplier in this category after Nestle. We are offered lower margin to Giant compared to other suppliers. Multipack promotion (Buy 4 at RMxx) to encourage bulk purchase. Mini road show for LF RTE and DKY in order to bring new excitement to shoppers. Stiff competition from Nestle:- 60% contribution to total sales Deep pocket and react fast to competition. Category captain. Dominant SOS at store level. Shine DKY Continual innovation from DLMI who has strong market share in DKY segment. Creative to bring new things to shoppers, Lack of communication for benefits of green tea extract to the shoppers although its one of the key selling points. Based on TNS research, we are strong in retail chain with high % of Chinese compared to those with high % of Malay (i.e. Giant). Lack of margin to retailer (as above for RTE). Communication of product benefits via sampling at selected stores. Giant has the right shopper profile for SHINE to build a bigger consumer base. Promotion differentiation (i.e. TP FOC premium) to target Giants shoppers (Based on TNS research, promotion with premium giveaway is proven effective in this category). Customized promotion for CS that captured the target shoppers. Explore TP/Triple packs promo to increase volume. Road show to create awareness and enhance communication to the target shoppers. TESCO S.W.O.T. ANALYSES TESCO CUSTOMER TESCO STRENGTH WEAKNESS OPPORTUNITIES THREATS C H A N E L Hypermarket Tesco is well-positioned for further growth to be No. 1 Retailer Limited products range offer to customers as Tescos selection on high quality products, good turnover brands and high profit margin. Strong expansion with 10 outlets opening (5 in Q2-Q3 2 in Q4) No full control and influence over space allocation as category captain. Competency in supply chain management and efficiency. Centralized system in Tesco that facilitates its EDLC operating model whilst building service levels. Tescos regulation leads to inflexibility in execution such as no premium, no cross-category promo etc. With the strength of operating system and supply chain in Tesco to drive efficiency and improve stock turn ratios. Joint forecast is required especially during promotion to maximize the sales opportunity. Tesco is a value-led retailer; its pricing policy is to be the right price on all comparable products versus the benchmark and to be the best value retailer. Tescos ability to gain customer insight, perform robust customer segmentation and deliver personalized marketing communication from its Club card loyalty Facing difficulties on stocks replenishment to be influenced at store level as store buyers are very dependent on system. The shopper behaviour insight gained from Tescos loyalty card data is currently used by Tesco in strategic decision-making, and to drive promotional activity Tesco has developed great expertise in private label development, and enable it to differentiate its offer from its competitors, build brand loyalty, grow margin and demonstrate both price and quality credentials. With the strong operating system and strategy having by Tesco, strong influence power from HQ to store level on execution and operation issue to leads the smooth process Have long term initiatives calendar plan (12 month rolling initiatives calendar) in order to work closely with Tesco (eg, PG, Nestle and Dumex) Tesco is growing aggressively to become big player in the retail market and it has market leading position which empowered them to have better negotiation power and demand against suppliers. PRODUCT COMPETITION ANALYSES Type DLMI Chilled Products Competing Products Eating Yoghurt Low Fat Nestle Fat Free, Marigold 0% Fat, FN Alive, Private Label Drinking Yoghurt Low Fat SHINE Nestle Bliss, Sunglo Lassi, Private Label SECTION 7.0 ACTION PLAN / IMPLEMENTATION Objective To be the strong No 2 position in the chilled market Selected strategy To focus on major promotion with 3 major fair and to participate in milk campaign Action Who By When Resources Measures To maintain at least 3 times promotion KAM TM Mac, July Nov Mktg Incremental of 80% 90% To participate in 3 major fair Milk For Life campaign KAM TM Jun Mktg Anniversary Milk For Life Campaign. Promotion generates about 200-400% growth, approx RM 700k To explore carton sales KAM Quarterly TM Mktg Especially on RTE and DKY To create customized pack KAM Jun TM Mktg Especially on RTE and DKY SECTION 8.0 CONCLUSIONS To conclude, even though chilled category is still at its infancy stage, the potential to grow is there. More and more Malaysians are becoming more health conscious and they are constantly looking for new exciting reasons for them to continue staying healthy. Other than that, Malaysians also tend to only buy chilled products only during promotions periods or when and as needed. Therefore such a mindset should be change and Dutch Lady should be a trend setter for such changes to happen. The proposed of this new flavor is also an opportunity for DLMI to open a new window to educate the consumers that besides exercising, the only way to stay healthy is to eat and drink healthy too. The author would again reiterate that all data provided are drilled solely by the author alone. The sources of the data taken are from the programmes and third party software that capture real life scan sales data and consumer off take.

Calculus Essays -- Mathematics History

Calculus "One of the greatest contributions to modern mathematics, science, and engineering was the invention of calculus near the end of the 17th century," says The New Book of Popular Science. Without the invention of calculus, many technological accomplishments, such as the landing on the moon, would have been difficult. The word "calculus" originated from the Latin word meaning pebble. This is probably because people many years ago used pebbles to count and do arithmetic problems. The two people with an enormous contribution to the discovery of the theorems of calculus were Sir Isaac Newton of England and Baron Gottfried Wilhelm of Germany. They discovered these theorems during the 17th century within a few years of each other. Isaac Newton was considered one of the great physicists all time. He applied calculus to his theories of motion and gravitational pull. He was able to discover a function and describe mathematically the motion of all objects in the universe. Calculus was invented to help solve problems dealing with "changing or varying" quantities. Calculus is considered "mathematics of change." There are some basic or general parts of calculus. Some of these are functions, derivative, antiderivatives, sequences, integral functions, and multivariate calculus. Some believe that calculus is too hard or impossible to learn without much memorization but if you think that calculus is all memorizing then you will not get the object of learning...