The Music Has Been The Main Outlet For Some Powerful Speakers

Over time music has been the main outlet for some powerful speakers. The context of the music deals with Black lives matter and how to improve lives within the black community. Also pointing out the situations that they have encounter with the police. We can take a look at the music from the 90s and compare todays music and see that the music points out everything the artist is living and witnessing. Although, there is a difference between the two areas, and that difference is that the language back in the 90s was more direct compared to the language of today s artist. Now more of the music is more subliminal that makes the listener think more and be more conscious of what is going on. Now the music has to be broken down more not only†¦show more content†¦Almost going to say that black is bad and police are doing a good job if they kill them. Another line that stands out from this song is I got love for my brother but we can never go nowhere unless we share with each othe r. This line Tupac wants the his brother as in the black male to be more together than separate. According to the article in titled These Lyrics from Tupac s Changes Are Even More Haunting 20 Years After His Death by Mic Network published by Tom Barnes. Barnes argued that Tupac was ahead of his time and that his lyrics ultimately started conversations about racism. This also means his lyrics could be look at for gang violence. Which separated a lot of blacks during that time in the Compton that could ve made a huge difference within the black community if they were more unified. Tupac just wanted the black community to come together and be one so that we could make changes and put differences aside that pulled us apart from one another. The lyrics from the song are direct and simple to follow. Tupac made it easy to tell the meaning behind the messages he wanted to get across to his listeners. 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1. What Are The Many Conflicts, Discrepancies, Mixed

1. What are the many conflicts, discrepancies, mixed messages involved in this case? July is a mixed bag of emotions and uncertainties at the moment. She claims to be unable to study for the Bar exam due to ‘turmoil’ in her life, but her son attends kindergarten and she is unemployed. She is ruminating about her life, â€Å"of all the things, constantly happening†, but besides needing to study and feeling lonely nothing else has been reported that is occurring that would prevent her from studying. Moreover, July is hopeful that the man she had an affair with which resulted in the birth of an illegitimate child can be a good father and a good husband. This is in spite of the fact that he explicitly stated that not only will he not remarry†¦show more content†¦3. Evaluate the change process via the Client Change Scale. Given the plethora of conflicts, discrepancies, mixed messages in July’s initial story she is clearly in the level 1 stage of denial. She also exhibits parts of the level 2 stage of partial examination as she understands that passing the Bar exam will grant her independence but still professes her need of her former boss. If July can come to terms with her current situation, how she got into it and what it will take to get out of it then the level 3 stage of acceptance recognition, but with no change is possible. Level 4 is possible but only after time will tell. Reaching the level 5 stage, while not impossible may prove to be improbable until July recognizes what healthy relationships entail. Case Study: Finding Family Balance in Greece 1. What skills would you use to help Katerina clarify her feelings resolve her conflict? Katerina, like July, is also in need of an empathic, effective confrontation with special regard to reflection of feeling to deal with her ambivalence toward her family and her professional life. On one hand Katerina states that family comes first. 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In general, a job description for a college dean derives from memories of previous successes and failures and are not necessarily designed with any clear understanding of what someone in the position will be required to do or what skills and aptitudes he/she will need to possess to carry out the charge (Wolverton, Gmelch, Montez, Niles, 2001). Both definitions are gender-free; however, in both cases, a leader and a dean, are typically men. FurthermoreRead MoreThe Effects Of Hearing On Children With Disabilities1453 Words   |  6 Pagesdescribed (Deafness, 2016). The first being conductive hearing loss that is caused by diseases or obstruction in the ear. The second being sensorineural hearing loss that results from damage to the sensory hair cells or nerves. The third is c alled mixed hearing loss which is caused by problems in both the outer and inner parts of the ear. 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An example of this would be Catalina de Erauso, who paraded as an ideal Spanish male throughout many Spanish colonies. In her memoir, in regards to the results of stabbing a man who simply blocked her view in a theatre, she writes, â€Å"I got word to my master, thirty-two leagues off in Trujillo, and he came at once and spoke to the sheriff and by dintRead MoreCritiquing Internet Sources2352 Words   |  10 Pagesfrom dad to mom. Suddenly our relationship became more important. Now that isn’t to say that dad isn’t needed. But she is just at that age where she knows that I can relate to a lot of what she is facing and going through, so she feels that connection wit h me. When my oldest son was younger we were very close. He was what some may call a â€Å"momma’s boy.† He was very dependent on me, even into his middle school years. 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Now more than ever, the gap that exists between the rich and the poor is at its all-time high in decades, particularly in the developed economies. Emerging markets and developing countries (EMDCs) have more mixed inequality trends where some countries have seen drops in levels of inequality, but pervasive inequality trends continue to remain in access to vital sectors like healthcare, education, and finance. The degree of inequality, therefore, does not come

A Brief Note On Diabetic Kidney Disease ( Dkd ) - 1108 Words

Diabetic Kidney Disease Diabetic kidney disease (DKD) is defined kidney disease attributed to diabetes (versus chronic kidney disease, which may be due to numerous etiologies including diabetes). ADA recommends screening for nephropathy 5 years after diagnosis for type 1 diabetes and at diagnosis for type 2 diabetes. Screening includes urine albumin excretion (albumin/gr creatinine). ADA no longer uses the terms â€Å"micro ( 30 ug/mg Cr) and macroalbuminuria ( ug/mg Cr)†, but defines albuminuria as a continuum. The term â€Å"microalbuminuria† implies less serious disease, which is not true. Glomerular filtration rate (GFR) is used to assess kidney function. Since it is difficult to measure GFR directly, the secretion of an endogenous filtration marker (e.g. serum creatinine) is used to estimated GFR (eGFR). eGFR depends on age, gender, weight and ethnicity. Younger people have higher eGFR due to more muscle mass and average creatinine generation rate (ref NKF FAQ GFR). Since nephropathy is linked with hypertension, providers should closely monitor blood pressure (ref). Diabetic kidney disease may be preventable, so it is important for pediatric health care professionals to understand screening, risk factors, prevention, and treatment options. Overt diabetic kidney disease remains uncommon in youth. Although one retrospective study in type 1 diabetes subjects found that end-stage renal disease occurred in 2.9% of its population, with a significant association

Case Study The Real Leadership Lessons of Steve Jobs

Q1-Describe Job’s leadership style using the (Blake Mouton) managerial grid? A1- Blake and mouton’s two-dimensional theory recognise that leaders tend to focus on either product or people (or both). I would consider Steve Jobs leadership style to be placed in the managerial grid as â€Å"Produce or Perish† this is due to Steve Jobs always being production focused, from the case with can see that Steve Jobs only cared about the end results and didn’t care about his employees as people see his â€Å"Reality Distortion Field as a euphemism for bullying and lying† because he would tended to scream and swear at his employees to get the job done â€Å"He would shout at a meeting, ‘You ***, you never do anything right. However Steve Jobs leadership style could be classified as â€Å"Team† in the managerial grid because as his employees found him to be inspirational as he made his employees perform extraordinary feats â€Å"those who worked with him admitted that the trait, infuriating as it might be, led them to perform extraordinary feats†. Overall I would say Steve Jobs would be placed in between â€Å"Produce or perish† and â€Å"Team† because he might be mainly production focused but Steve Jobs did care about his employees because he was able to inspire his staffs, also Steve Jobs gained more loyal staff then those CEOs who took the gentleman approach. Q2 (A) - Assess Job’s leadership effectiveness as assessed by Apple’s shareholders? A2 (A) - Shareholders any individual, company or other institutionShow MoreRelatedCase Study: Steve Jobs Apples1584 Words   |  7 PagesCase Study: Steve Jobs amp; Apple Sharell Byrd HSC_6304 July 8, 2012 Dr. Samantha Murray Abstract Steve Jobs success story began in 1976 when he and a friend built the first personal computer. He founded Apple in 1970s; he was the Chairman and CEO of Apple Computers Incorporations until he was fired by the board of directors. He did not let this obstacle stop him. He went and started other businesses and developments in 1984, he developedRead MoreSteve Jobs Leadership Essay1064 Words   |  5 PagesSome would say that Steve Jobs, co-founder of Apple Computers Inc., was an exceptional leader. However, there are many who would disagree with that statement. Jobs could define leadership in some aspects, yet he fell short in others. Jobs’ leadership style is difficult to pin down because his position fit very many styles. 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Racial Ethnic Groups in the United States Free Essays

string(92) " only their culture and people but the society of people in which they surround themselves\." Even in 2013 racism and ethic differences are a struggle in the United States. This is mainly due to the fact that unlike fifty years ago when the country was split just black and white, there are now more races involved. Granted, the generations now are much more knowledgeable about the ethic differences, most don’t see any harm in a person judged based on their skin color. We will write a custom essay sample on Racial Ethnic Groups in the United States or any similar topic only for you Order Now However, those who do still find it a problem have taken it to the extreme to let their opinions be known. Take for instance in week five’s reading; the hate that was betrayed against Asian Americans in the radio show where over two dozen Asian Americans were physically injured, thirteen of which had to go to the hospital because their African American classmates decided to fight. However that is not the worst part of that situation. Instead of the security guards and teachers doing something to stop the hate, they let it continue. And this is in every race. Many people in today’s day and age tend to pick more on the Latino groups of America. This is mainly due to the fact that a lot of them are not in the United States legally. Included in these races are people of Mexican, Puerto Rican, and Venezuelan heritage. The main reason for many of these immigrants to come to the United States is to receive a better life. But with this immigration mainly fail to assimilate properly to their local neighborhoods to live the American way. By assimilating in the United States one is able to adopt the cultural traits and/or identity of the host group, Americans, and/or integrate into the primary networks and secondary organizations of the host group.  (Feagin and Feagin) While coming into the country illegally the Latino race automatically puts a bad taste in most American’s mouths because on top of them coming into the country without proper paperwork, they take away jobs that could be used for other Americans simply because Latinos are known for taking a lower pay so that they may be paid in cash verses check based on the simple fact that they do not have proper documentation to be working in the United States. According to Milton Gordon, author of the influential Assimilation in American Life, there are many problems with assimilation. This though involved mainly European groups coming into the United States that they were not willing to adjust to the living styles of another country. This being the main problem of immigrants is that they will not forego racial difference to fit into the country. Gordon suggested that this will be the main problem with America in the future. (Page: 31, Racial and Ethnic Relations Census Update, Ninth Edition, 9E by Clairece Booher R Feagin and Joe R. Feagin, Pearson) This of course is not the case with all Latinos though. There are many people of these races that live in the United States legally that are hardworking and want to the properly the American way. These are the kind of people though that end up getting left in the dust because not many realize that some people want to be a part of the country to that extend. These Latin Americans have fully comprehended the concept of acculturation, or cultural assimilation, which is the change of one group’s important cultural patterns to those of the host or dominant group. (Feagin and Feagin) This doesn’t mean though that Latin Americans, or any race, have to give up their entire cultural habits. It simply means that they understand that they came into a different country and they respect the fact that some things culturally are done differently. For instance there were many situations brought up in the video on 60 Minutes regarding the American Canal. Americans see that canal as a water source for their vegetables in the winter, however those from Mexico see it as a dangerous way into the United States. This is of course a problem between the two races because the Americans don’t feel they need to alter the safety  of the canal so that Mexicans don’t continue to keep drowning in the water in attempts to get into the country illegally. Asian Americans have a huge burden on them just like the Latino races but it’s not as much as being considered â€Å"illegal†. Their pressure is more of an educational outlook. They are expected to excel in school and get great grades at high education at the best colleges. Some of this plays into their benefit though considering the life they will be able to live by better educating themselves. They are pressured with these expectations through their own families though too. For instance it is assumed that if a Caucasian American meets an Asian American while they are at school, such as college, it may be assumed that the Asian American is good at math. It might not be verbally said, but as Americans that is a trait that Asian Americans have always had. This is a trait though that does not , and should not, be given up with trying to fit into the American way of life. If anything a trait like this only enhances living in America. Take for instance the breakdown of educations in America. Asian-Indian Americans lead the country when it comes to obtaining a Bachelor’s degree from college with 70.1%, Chinese Americans follow with 52. 1%; Filipino Americans 48%, Vietnamese Americans at 27. 8%, Asian-Indian Americans with 70. 1%, and White Americans with 30. 7%. (Page: 338, Racial and Ethnic Relations Census Update, Ninth Edition, 9E by Clairece Booher R Feagin and Joe R. Feagin, Pearson) Even according to Gordon, the transition of Asian Americans into the United States society is a lot easier that other races and it has a lot to do with their ability to want to learn and help not only their culture and people but the society of people in which they surround themselves. You read "Racial Ethnic Groups in the United States" in category "Papers" According to the research done in the Feagin and Feagin text the amount of Asian students not only applying but getting admitted into college is increasing every year. A study shows that in 1979 2. 6 percent of students admitted into Brown University were of Asian descent. In 1993 however, it jumped to 14. 8 percent of the students accepted. Many researchers though such as James Madore of the Christian Science Monitor label Asian Americans as â€Å"model minorities†. However they still have their troubles. For instance the National Asian Pacific American Bar Association (NAPABA) argued with U. S. Supreme Court nominee Clarence Thomas for his use of the term â€Å"model minority† when describing Asian Americans. Thomas argued that Asian Americans â€Å"transcended the ravages caused even by harsh legal and social discrimination† and should not be beneficiaries of government affirmative action because they are â€Å"overrepresented in key institutions. † (Page339: , Racial and Ethnic Relations Census Update, Ninth Edition, 9E by Clairece Booher R Feagin and Joe R.  Feagin, Pearson) The term â€Å"model minority† can be taken as a good or bad quality as explained in the above paragraphs it is all a matter of who is saying it and in what context they are using the title. But it expresses the fact that Asian Americans still face hard consequences in the United States based on assimilation and acculturation because even though some of their traits from their own heritage are beneficial to Americans, Americans then feel offended that someone is coming into the country trying to take over schools and education. It is hard to be an immigrant in the United States and that is understood by a lot of people in the country. But at the same time Americans want to keep their reputation of living the American dream with excellent jobs and families that love and support each other with the right to stick up for what they believe in and the will to pursue their dreams in whatever they wish. It is the some groups of Americans that have backed down to the immigrants of the country and have been belittled by those  assimilating into the United States. It is these Americans that create the hate in the country against entire races verses individuals. It is the lack of education on Americans that plays into part of the frustration of the country. No one notices those trying to do things the correct way but that may be because there are so many immigrants in the country that are illegal and take advantage of the fact that they don’t have to do anything to stay in the country. But this is not â€Å"Living the American Dream†. Immigrants that are taking advantage of any state’s aid, or not agreeing to file proper documentation to become a citizen to receive a paycheck instead of a lower pay but being paid in cash are a huge part of the problem. Taxes play into this just as much. Immigrants to America are not stupid. America taxes everything and everyone is required to pay them. Not everyone does though. Having many other races enter the country in this day and age gives those of this generation a clue to what happened many years ago when whites and blacks were ordered to stay separated. There are still parts of the country that blacks are not welcomed and they are discriminated against. It is almost as if no laws were overturned. Today there are still about eleven states in the country without a street dedicated to Martin Luther King Junior, and some states say they do not plan on including that street in the maps anytime soon. With racial issues almost always a battle it is almost near impossible to say that everyone one day will be entirely happy and created equal. The battle between White Americans against Asian Americans against Latino Americans and African Americans seems to be a never ending battle. In his research, Gordon believe that â€Å"the integration of African Americans into the core economy and society is well under way†. (Page 205: , Racial and Ethnic Relations Census Update, Ninth Edition, 9E by Clairece Booher R Feagin and Joe R. Feagin, Pearson)This indicates simply that the full migration of different races, though thought to be fixed many years ago, still has many small details to be drawn out. Every person whom goes to school learns about the horrible way that African Americans were treated before any slavery laws were abolished. It is a part of any history class at an early age. Every child in America should be able to answer simple questions such as what was Jim Crow segregation. Could this be that years down the road history is repeating itself only with another race, which race will it be? Will it be all of them? Will it be illegal immigrants? African Americans though were willing to fight for what they believed they had a right to, they stood up and protected themselves and many dies fighting for what they believe in, which is the exact way that Americans are known to live their lives. That quality in itself is one of the most solid reasons as to why African Americans are treated equally in America now as opposed to having different drinking fountains and bathrooms and having to sit in the back of the bus. Many of the challenges facing African Americans today are more subtle and involve a struggle that is more within the African American community than without. Many of these challenges involve fighting negative stereotypes that were born from hip hop videos or the misuse of power and authority by well-known figures in the African American community. The struggle involves pushing against institutional barriers that have been strengthened by those in favor of maintaining a historical precedent or the status quo. For example, it oftentimes seems easier for city leaders to support the new school district that educates the suburban community rather than funding the struggling inner city schools. And simply because an organization has never had an African American leader, does not mean that it never should. Finally, the struggle involves a continued determination to resist an apathetic attitude toward the problems in the African American community. In many instances, it is not the opinionated few who determine the overall outcome, but the indifference of the majority who are usually directly affected by the decision that they fail to be a part of. Discrimination is described as the actions carried out by members of dominant groups, or their representatives, that have a differential and harmful effect on member of subordinate racial or ethnic groups. Since times of racial issues the word discrimination can be used for other things also. Many people even in the year 2013 are being discriminated for physical or mental differences too. There is so much hate in the United States yet and many people are not aware of it. Discrimination due to skin tone, physical or mental differences can have long tern effects on a person and often cause, like in the Asian cultures, attempts at suicide. These are actions that can be avoided if people would just educate themselves on the hate that is still in the world. How to cite Racial Ethnic Groups in the United States, Papers

Business Use the Unconventional Strategies -Myassignmenthelp.Com

Question: Discuss About The Business Use The Unconventional Strategies? Answer: Introdcucation The mission statement of delta hedge fund management lies at the heart of the economy. In this, the organization aims at providing the best products for the market. The ability to provide the best quality of the market is a principle that is ingrained in the culture of the organization and provides the platform to serve the community. The variety of products provided for the market meet most of the demands of the public and therefore serves to improve the public relations in comparison to the other organizations. Furthermore, the organization considers the sensitivity level of the market in term of prices and the demand for a commodity before deciding on the future and final prices of a commodity that will be distributed to these different markets. Our Vision Delta hedge fund management is founded on the most of strict guidelines which serve to propel the organization to greater heights. Furthermore, the employees are devoted to the working principles which serve to ensure that the ability to engage the market with unique products is achieved. By this engagement, the organization knows how to interact with the market and therefore provides commodities and goods that are well received. The products and services The organization offers a variety of recreational goods and services with retail stores available including bike shops and sports shops. The commodities fit the needs and the specifics of the customer but most importantly are customized to meet the requirements of the whole market. The determining factor on the proportion of the market that is covered by products mainly revolves around the demand (Tan, n.d.). In line with this, the discount stores are the most dominant and later on followed by the sports stores. The bike shops cover the smallest percentage of the market but are effective in ensuring that the market demand is satisfied. Company structure Delta hedge fund is a company on the rise and has been continually satisfying the market since its inception. There are various companies that are in competition with delta hedge fund management but the management structure of the company is fully equipped to ensure that the company is in operation and that it keeps the rival organizations at bay. Companies that employ people based on credentials, such as delta hedge, tend to be very successful (Thomas Karodia, 2014). It is important to understand that delta hedge is within the larger delta investment management group. At the helm of the company is Mr. Atkenson.Mr. Atkenson can be described as a simple and brilliant individual who has a vast knowledge of economics and business. Therefore, he is well equipped to oversee any turmoil within the companys finances and furthermore ensures that the profits are kept within the desirable limit while guaranteeing the customers the satisfaction that they so much deserve and want. He is a founding principal of the organization which just indicates the zeal for excellence. Before Mr.Atkenson was involved in the founding and development of the organization, he had worked in previous organizations that generally entails the same activities as Delta Hedge. Initially, he was a managing director at a bank. In this, he managed the Bank of America before he moved on to delta force capital. At delta force capital, Mr.Atkenson played a bigger role in the new position of partner and portfolio manager. All this engagement with various markets and sectors have enabled him to have an amount of experience which goes beyond 20 years. Furthermore, this has enabled him to be among the people who help build the institutional sales team that is found on the west coast sides of America. All this has enabled him to serve the position better. Finally, the educational credentials of Mr.Atkenson are impressive as his management of the organization. He has managed to obtain a bachelors of economics from Harvard and has been able to obtain a master on the same from the Stanford University Graduate School of business. Second in line is Andrew Houghton.Mr. Andrew is also a founding principal of the organization and has worked alongside Mr.Atkenson at delta investment for a very long time. The understanding between the two individuals is a factor that has steered the organization to greater heights as in line with the vision and the mission statements. In this regard and like Mr.Atkenson, Mr. Andrew has 20 years of experience working in this line of work. In line with the work experience of Mr. Andrew, he first served in the position of senior sales at the bank of American securities. later on, he moved to managing position serving as the managing director at think equity.His movement and cofounding of the organization came after serving as the portfolio manager, just like me.Atkenson, in delta force capital. The company has been thrust forth by the understanding between the co-founders of the company and the working experience they both have. In this, they have a combined working experience of about 40 years. The educational background of Mr. Andrew is very much like that of Mr.Atkenson and revolves around economics. However, unlike the latter, he only has a bachelor of economics that was obtained from Boston University.In addition to this, he has done various charitable works such as serving as a peace volunteer in West Africa. Finally, Mr. Andrew is dedicated to the knowledge having written his own book and also an editor in the investment newsletter. The management of the company comprises of consultants and Ms. Jackie Patterson is one such consultant to the company. Consultation is a very important aspect in the management and operations of the company and therefore any person and/or party employed by an organization in the position of consultancy must be very knowledgeable (Boxall Purcell, 2011). It is of particular concern that the two co-founders have managed to acquire the services of Ms. Patterson who has an array of tasks and knowledge underneath her sleeves. She has over 20 years of software that revolve around computers and technology but has knowledge going to over 8 years working in the investment industry. More to this is the fact that Ms.pattrson is also an entrepreneur having founded her own organization by the name of dba backtesting report. The organization deals with mountain trading. In line with her working experience in consultation, she has worked with various organizations mainly in the position of consulta ncy. One such organization is fidelity investments and this can be attributed to her educational background. Ms.Patterson managed to obtain a degree in electrical engineering and computer science from the University of Colorado. Budget Allocation The budgeting strategy employed by each organization determines the short term as well as the long-term sustainability issues and attainment of the goals (Carroll Buchholtz, 2014). This being the guiding principle of delta hedge budgeting, a lot of measures and steps have been taken to ensure that the amount of money disbursed to the different sectors is able to cater for the operations which in turn means an increase in the profit margins of the organization. According to the investigations conducted, the key products have different forecasted as well as actual demands.The adventure products have the highest forecasted demands while the Adv2 commodities have the actual highest demand. The third and fourth products which are gear up and furious have slightly lower forecasted and actual demands and this has to be considered in the budgetary allocation. Therefore, in line with the budgetary allocation and distribution, the most important determinants are the actual and forecasted values (Joseph, 2017). Furthermore, the closing inventory also plays a significant part in the framework to be employed. The details of the commodities are provided in a number of reports such as the market summary, multiform products unit sales, multifarm product awareness, product sales among others. Finally, the forecasted, as well as the actual values, will determine the amount of money allocated to the public relations and advertisement sector with the main aim to improve on the sales that are still behind while still keeping the other products within the demand criteria. Marketing Strategy Every company or organization has to employ a marketing strategy that can meet the set goals and specification without compromising on the vision statement and/or the mission (Day Evans, 2015). However, marketing depends on the budgeting as well as the effort put behind the scenes to ensure that each strategy is successful (Emerson, 2015). The main agenda of marketing is to increase the coverage of an organization in the market by mainly attracting new customers but at the same time maintaining the previous ones (Feloni, 2015). It is, therefore, an intense process that requires wit and understanding. As with Delta hedge, the main strategies employed involve the use of media.Therefore, the organization employs the different forms which include magazine, television, and radios.However, the strategies employed have to consider the marketing information (Thai, 2015) such as the size of the segment and the market, the product dimension sensitivities, the preference, branding and the media channels to be used (Angeles, 2017). The marketing strategy to be employed in any case, therefore, has to be under intense scrutiny with the determinant factors the coverage as well as the product in consideration (Dudovskiy, 2012). One case scenario is the media channels and the viewing habits. In case of delta hedge fund, it has been noted that the different segments have different rates at which they can be achieved with the different channels. The segments include: youth, mountain, road, max advertising and max PR. on the other hand, the media channels under consideration are the television, internet, and magazines. The organization has categorized and reflected on the percentage used and the accompanying factors. Another aspect that may be looked into is the branding and in this, it is worthwhile to note that corporate branding is able to generate a humongous amount of traffic to a particular commodity which in turn will ensure that it thrives in the market (Furtwengler, 2015). The fact that advertising, public rel ations, and the branding all work in a synchronized function to ensure that a particular commodity thrives in the market is also an important aspect to consider in the context of marketing strategy. The Marketing Model Marketing is based on the profitability of the individual commodities with more emphasis on those likely to generate more revenue than the rest (Laudon Traver, 2014). However, according to the marketing strategy employed and the coverage, the expenditure can vary between $ 0 and $ 2.8 million. The minimal expenditure occurs when the coverage of the television, internet, and magazines is at 0% while the $2.8 million expenditure occurs when the coverage of the television, internet, and magazine is at 44.5%, 48.5% and 41.4% respectively. By drawing the graphs of the three advertising and PR channels, the organization is able to select an optimal channel through which the market may be covered. In trying to ensure that the operations of the organizations are sustainable (Handford, 2010) and well managed (Ferell Fraedrich, 2015), scheduled meetings are an important assessment tool (Peterson, et al., n.d.). The meetings are mainly as a result of the board discussions but take the various matters into consideration. The meetings held in this case considered the public relations and marketing strategy, the budgetary allocation, the profits and the turnover and the commodities available. The first meeting pertains the public relations and the marketing strategy. The ability of the company to maintain profits while at the same time ensuring that the advertising strategies employed are efficient depends on the budgetary allocations. Therefore, a detailed review of the budget, as well as the channels used, was proposed. The meeting pertaining the budgetary allocation mainly engulfed the aspects of advertising and PR, new commodities and the profits. The development of new commodities to satisfy the ever increasing market may only be achieved by increasing the amount allocated to this sector. Furthermore, the advertisement and PR, as discussed before, will need to be looked into in terms of the budget. Finally, the profitability and turnover of the organization were looked into detail in terms of the current ordered inventory, ordered, forecasted and the closing. All this would provide a blueprint for the profitability. References Angeles, S., 2017. Beyond powerpoint: presentation tools for small businesses. Business news daily. Boxall, P. Purcell, J., 2011. strategy and human resource management. s.l.:s.n. Carroll, A. Buchholtz, A., 2014. Business and society: ethics, sustainability, and stakeholder management. s.l.:s.n. Day, D. Evans, M., 2015. 10 Key Steps To Expanding Your Business Globally. [Online] Available at: www.forbes.com/2015/03/04/10-Key-Steps-To-Expanding-Your-Business-Globally Dudovskiy, J., 2012. impact of communication technology on business. Emerson, m., 2015. ^ tips for managing small business finances. [Online] Available at: www.succeedasyourownboss.com Feloni, R., 2015. Google's Hr boss shares 10 secrets to running a company everyone wants to work for. 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